Deep Roots: Three Decades of Dedication
In the farm machinery community of Bayannur, Inner Mongolia, the "Third Sister" and her husband Gao have worked the industry for nearly 30 years. They started out in 1999 repairing farm machinery. For more than a decade, with grease on her hands, the Third Sister studied equipment alongside her husband - when the workshop was short-handed, she could disassemble and reassemble a tractor on her own, building solid mechanical skills. In 2013 the couple moved into machinery sales, visiting village after village and promoting equipment unit by unit, earning customer trust through expertise and sincere service, and extending their business as far as 500 kilometers away.
From Online Connection to On-the-Ground Market Development
The Third Sister first connected with Keroty through social media. She had long been posting short videos about farm machinery, and the Keroty team followed her content closely - they knew each other well online but had never met in person. She once visited the Keroty factory, but the staff were away on business and the meeting never happened. In July this year, the team traveled to Inner Mongolia for market visits and finally sat down with the couple.
Few women work in the farm machinery industry, and even fewer build a dealership into a local market leader. The Third Sister understands how the machines work, and more importantly she listens to what farmers in the field actually need - she knows machines, and she knows people. After Keroty products officially entered the Inner Mongolia market in May, Gao tested them first-hand right away, quickly mastering the machines' performance and key operating points, then organized a series of field demonstration events that drew an enthusiastic response in the local farming community.
Shared Commitment, Shared Success for Factory and Dealer
Many people see the dealer-manufacturer relationship as nothing more than a business arrangement. At Keroty, we see dealers as companions on the same road. The couple trusts Keroty products, and Keroty will honor that trust with unwavering quality and service. From an online acquaintance to an offline partnership, both sides move forward together, serving farmers across Inner Mongolia.
Keroty - growing together with every partner who walks this road with us.
Scan the QR Code to Watch the Douyin Video
Open Douyin and scan the QR code to watch the interview with the Third Sister and her husband.
